An immersive experience celebrating the impact of history on future, told through the lens of adidas and the newly launched Deerupt shoe. The Deerupt concept driver is the grid, which references the shock-absorbent web found on classic adidas trainers. The linear event flow guides viewers from the 1980’s through a time-warp into the future.

HNZLR was contracted by Vita Motus as CAD designer and sound designer. I previsualized the design in Unreal Engine and delivered a virtual reality presentation to Adidas executives in Portland, OR.